So you’d like to dominate local search terms with your network marketing blog…Now what?
Your MLM blog can now take the place of what you as an individual used to have to be in person (in traditional network marketing): A consistent source of reference, training, and information and motivation for those interested in your product or service.
The way to do it is to dominate your local area (town, city, county or region) online for the topic you’re the expert in.
Let’s take the topic of “weight loss” as an example…
If your company’s primary product or service focuses around weight loss, your blog and website are going to be about the same topic.
Without of course giving medical advice on health-related subjects, you can still be the expert on a topic related to health. You just have to be careful in making blatant factual statements that cannot be proven.
But you CAN become the local expert in your area that knows more about the topic than anyone else.
“Your blog will be the biggest example of that.”
With Google’s new search algorithms and Bing and Yahoo following shortly after them, local search terms are going to be where you’ll find the action. I’ll talk more about this shortly.
Again using “weight loss” as our example, you can create content on your MLM blog about ‘weight loss in <your city>’ or ‘places to exercise in <your city>’ (and this list can go on…)
When you do that, you’ll soon start dominating those local search terms because the search engines are starting to provide search results that are more and more local and not as much global.
If someone searches for weight loss in your city or location, Google is going to see that they’re searching in your location, and they’re going to be more inclined to present your blog or website in the Top search results.
Believe it or not, they’re working on ways to determine where you are connecting to the internet and searching from. This is on laptops and desktops as well as via the cellular networks (on your smart phone).
Let’s say you’ve created your blog on “weight loss in <your city>” and someone using their smart phone, tablet or PC in your area searches for “weight loss” as a general term.
They’ll more likely be presented with your blog/website in their top search results, because Google, Bing and Yahoo matched them up with you in your local area.
Whereas if they are in Cincinnati for example, and are using the same “weight loss” search term, they’d get completely different search results.
(Sorry Cincinnati, I had to use a city somewhere and you’re the first that came to my mind, but you get what I’m saying here. Great city, by the way.)
Be mindful of what people in your local area will be searching for in your topic and create content that fits that need.
So your next steps in building your network marketing blog are to use headlines and blog post ideas that are also specifically inclusive of your local town, city, county or area.
As I mentioned above, you can use the format ‘<search topic> <your city>’ in your keywords, posts and videos. You can also use multiple search terms within the same topic.
Let’s break it down into 3 points to focus on:
If you create good content and do it consistently, you’ll start getting leads online for your business and you’ll have more and more people contacting you and wanting more information.
“You will be seen as the expert.”
This is what you want to be.
Do the work. Create the content. Be the expert.
It doesn’t get any more simplified than that.
Get a head start by getting started right now and you will dominate local search terms in your area and be a successful online network marketer through sheer momentum alone.
If you’d like to learn more about how to do this, check out the free video series where I show you how to pick keywords and keyword phrases that will do just that for you.
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Clint is a consultant, blogger and online marketer that lives in Texas with his family.