I’ve always found it odd how fear holds you back in network marketing. How fear holds us back in any endeavor or goal we aspire to reach.
It’s extremely obvious how big an obstacle fear can become in MLM – especially around prospecting, recruiting and sponsoring.
Of the many hurdles I’ve seen successful people in multilevel marketing have to overcome, fear is the biggest, and conquering fear can become an obsession (of sorts).
I wanted to really graph out how fear works to give you a picture representation of just how fear holds us back…and how to get past it.
Have you ever noticed with something that creates fear for you (approaching strangers, speaking in front of large audiences, acting, fear of approaching the opposite sex, fear of critters like snakes and bugs, etc.) that the closer you get to the thing or doing the thing you fear, the greater the fear seems to become?
This is “on purpose” – Our brains and physiology are wired this way by nature.
So, here’s the graph to represent us approaching a fear we have:
What most of us fail to realize (or remind ourselves of) is that most if not all fears can be pushed through to a point where the fear itself actually drops off to nothing (back end of the graph).
This fear level on this graph has been referred to as the “fear hump” or “fear curb” because anyone that’s pushed past that fear knows just how drastically it drops off to nothing. This is a good thing!
See, we’re wired in such a way as human beings that our logical, higher brain functions get immediately negated by the primal cortex portion of our brain when we sense something we fear is eminent or close.
Logic is turned off…
Now, once that fear can successfully be pushed past, the brain realizes that the thing we fear isn’t as dangerous as we predicted it was (or dangerous at all) …and the brain records that for future reference.
Hence that specific fear tends to go away for us. Hopefully it disappears for good.
Been there. Got the T-Shirt.
If you’ve tried multi-level marketing and have resorted to believing you’re “terrible” at network marketing in general, you can count on one thing without question:
You will NEVER be as terrible at
Clint is a consultant, blogger and online marketer that lives in Texas with his family.