I always get asked the question,”How do I decide what to blog about?”
My first response to that question is usually one of a little bit of surprise and dismay. That’s usually because I’m not sure exactly which angle the question is coming from.
If you’ve caught yourself asking this same question, I want to clear a few things up. Especially if you’re asking from the standpoint of what TYPE of unique blog ideas you need to have.
That’s usually what spurs the question. And if so, that’s understandable!
If you’re writing a personal blog and it’s for your own pleasure or to tell the world all about you, then you’re doing something entirely different than what I recommend here at Terrible Networker.
A blog of any kind, however, is set up for the purpose of gaining readers and followers. If you’re going to build a business with it (as in a network marketing business), you have to look at it an entirely different way.
Below, I’ve listed the 5 most common categories or needs that readers and followers of your blog will be searching for when they find you.
1. They want to Solve a Problem:
Your blog readers have a problem and they want to find the solution. Fast. Simply. Easily.
2. They want to Learn something:
Your readers want to learn something new or educational that will help them in their daily life. If you’re creating a network marketing blog, they want to know how to succeed in the business. If you’re creating a product/service type blog around your product or service, they want to know more about THAT topic.
3. They want to Reach a Goal:
When people are pursuing a goal, they may feel alone in that pursuit. Can you write or post something that reminds them they’re not? Can your blog post help them achieve steps toward that goal?
4. They want to Alleviate a Fear:
We all have fears that are obstacles in our path. What blog post topics can you provide that will help them conquer those fears around your topic or niche?
5. They want Entertainment:
All of your readers will want some topics that entertain them and keep them interested and coming back to your website for more. What interesting topics can you blog about that will fill that need for them?
Sometimes the best way to determine a viable blog niche or topic is to ask yourself (and put yourself into your customer’s or reader’s shoes when you do this) what you’ve personally searched for online.
“If you’re looking for it, someone else might be looking for it too.”
When you’re using a blog for your network marketing business, you only need to determine if it’s about network marketing (like Terrible Networker) or if it’s about the topic the product or service your company offers falls into. (Example: Weight loss)
This is how I started my first network marketing blog. Back in 2005, I was a struggling retail manager. I knew I couldn’t be the only low-paid employee having a hard time getting a network marketing business going, so I searched online for others I could relate to.
Couldn’t find any, so I started my own. Which helped me build my business, by the way.
Another way to look at it: Is that group of interests being ignored online?
If you’re not finding very much competition or real answers to the questions people may have on your topic/niche, you may have a winner.
Again, it’s all in taking the time to put yourself in your ideal customer’s shoes and think about what they (as your readers) are really searching for…then provide it.
It goes without me saying (which is why I’m saying it again), your niche or topic has pretty much been defined by the company you choose to succeed with and the product(s) or services offered through your compensation plan.
With a multi-level marketing program, you’re easily going to go 1 of 2 ways with your blog:
1.) You’ll blog and write about network marketing and everything related to it
2.) You’ll blog and write about the topic your company’s product or service falls into (Examples: Weight loss, nutrition, cleaning, coin investing, etc., etc.)
Thus if you decide to go the route of blogging about network marketing, they’ll want to join you in the opportunity and company you’re promoting because they know, like and trust you for how you can help them in your opportunity.
If they find you because they’re searching for answers and expertise on the topic/niche, and you’ve chosen to blog about that specific topic, some of them will become customers and some will want to be more than customers (aka: Join you in your opportunity).
“Either way you decide to go, you’ll come out a winner.”
Just keep in mind the 5 things above that you know most readers are looking for and you should have no problem coming up with good ideas for months and even years to come!
What say you? Agree with me? Disagree? Drop me a comment below and let me know if you think in regards to this article, share it around if you agree and hope that this helps you! And thank you very much…
As a network marketing trainer, the 5th mistake I want to bring to light in this series is the mistake that hundreds of people (and I do mean HUNDREDS) have
Clint is a consultant, blogger and online marketer that lives in Texas with his family.