When you’re prospecting business owners for network marketing, there are some basics you need to really understand before you start talking to them.
It’s important that you stop and think about some of the many struggles that a small business or private business owner deals with to determine how your network marketing business can really help them.
Most entrepreneurs start a small business with eventual long-term (or even short-term) goals like having more freedom, money and control over their destiny. Sadly, many discover after having been in business for themselves the first year that those goals may not be as easy as they assumed…or easy at all.
It’s extremely important to get into the mindset of a business owner and try to understand them first.
Understand what most of them find themselves eventually “shackled to” when running a business.
Here’s the basic list of major pains for a business owner:
When you’re working on network marketing lead generation and trying to get as many people in front of your opportunity as possible, you’ll want to talk to as many business owners as possible.
However, you need to keep always in mind the above list of frustrations.
Once you can show a business owner how your opportunity can be done part time and eventually work into replacing their current income – and really once you show them the freedom a side-project opportunity will give them, you’re golden!
You and your personal success story are the greatest tool you have in your network marketing business.
“It’s the one tool that will carry you down the road to success.”
Clint is a consultant, blogger and online marketer that lives in Texas with his family.