Below are the 10 Rules of Recruiting that must be followed for you to see true success in network or multi-level marketing.
Print them out – Write them down – Keep them with you at all times.
These are the staple rules all successful MLMers know will never fail you.
This is one of the most important rules in network marketing. It has to be followed, or your own personal recruiting results will immediately die on the vine.
Let me give you an example: Let’s say you are given a bow and arrow and a target to shoot with that bow and arrow. You’re told to hit it with as many arrows as you can.
But then something unexpected happens – someone blindfolds you, spins you around and tells you that not only do you not know where the target currently is, but the target is now moving mechanically and randomly around you.
Would you then be able to hit the target with ease? Probably not. In fact, you may not ever hit the target (save for a random lucky shot).
It’s extremely important for us to spend 80% of our time listening to the wants, needs, motivations, experiences, ambitions and circumstances of a potential prospect.
If you don’t spend 80% of your time listening (instead of just talking and trying to convince), you might as well be trying to hit that random moving target with a blindfold on.
Once you follow this rule, you’ll very quickly find that the 20% of time you DO spend talking will be extremely valuable to you.
Different people have different methods of prospecting and recruiting in network marketing.
One person has a method that works for them, while that same method may not work quite so well for another person.
This is the nature of this type of business venture – and it’s all ok.
Where the problem comes in is when a method of prospecting and recruiting is so complicated, complex and difficult to duplicate that no one else can easily pick up the tools and use them the same way.
Remember the K.I.S.S. Principle here (Keep It Simple Silly) and you can’t go wrong.
You need a system that works, but one that’s simple and easy for people on your team to duplicate and reproduce.
This sort of reverts back to Rule #1 – but it has to be it’s own rule in this list because aside from listening to the needs/desires/circumstances of your prospects and recruits, talking less (and only when necessary) creates more curiosity and makes you seem much less like a salesperson just trying to get them to “sign up” with something.
Learn to show genuine interest in others and who THEY are, and talk less about yourself.
Your results will amaze you!
Going back to Rule #3, it really isn’t about you. It’s about THEM!
Always keep this in mind and your own attractiveness (to others wanting to know what you’re doing) will skyrocket!
When people don’t feel like you’re just trying to “sell” them something for your own advancement, and you genuinely care about them and want to help them, you become the life of the party.
Most “newbies” in network or multi-level marketing get really excited and want to start trying to convince everyone they talk to (using logic) to look at their opportunity or company.
There’s only 1 problem with this: It doesn’t work
Human beings make most decisions using emotion, then we use our logical thinking to back that decision up (not the other way around).
Marketers and advertisers know this. This is why all good advertising uses emotion to capture attention and speak to the buyer’s “pain” or “want” first.
A truly good networker knows that building relationships is what networking is all about.
Numbers are important, but always keep in mind that building friendships and good relationships is the real name of the game.
Although networking and network marketing is indeed a numbers game, don’t fall into the trap of looking at people only as numbers.
Remembering Rule #6 above, you have to increase your numbers, but increase your number of relationships and not just the people you say something to.
This rule can be applied to anything we do in life.
In network marketing, there really are no age limitations (other than what a company may set individually) that can prevent people of all ages from succeeding.
If you hear or are tempted to use the “I’m too young” or “I’m too old” excuses – remember that they are only that…..excuses.
No better time than TODAY to get started!
I’ll keep this one short and sweet – because most of you know exactly what I’m talking about on this one.
I was taught growing up that integrity is the personal level of character and reputation you have when you’re alone and you KNOW without a doubt that no one knows what you’re doing and they’ll probably NEVER know.
What level of character do you have during those moments?
What kind of person are you?
No one will maintain your integrity except YOU… and that can best be seen in the MLM or network marketing industry, regardless of what company or opportunity you represent.
Don’t lie, cheat, steal, or falsely represent things just to make a short-term gain. It will come back to bite you when everyone eventually finds out who you really are.
Although it’s not the sponsor’s responsibility to build your business for you, it is your responsibility (as a sponsor to others) to be the example and set the example in everything you do.
Eventually, the team of people you build out of this will tend to reflect the qualities and characteristics you’ve shown them.
So be the best example you can be, and do it right.
You can master network marketing with action…and ONLY with action!
And before I get off on the wrong foot, I’m not saying jump into MLM all “willy-nilly” thinking it will work
Clint is a consultant, blogger and online marketer that lives in Texas with his family.