Mistake #4 in this series is elusive and is an easier mistake to make in network marketing than with anything else you do in life.
But I see a lot of people making this mistake in MLM more than any other industry.
What am I referring to?
Thinking that “busy-ness” means you’re getting something done or building your own success – when you’re actually just spinning your wheels.
Most people think procrastination is the biggest deterrent to success in life.
Although it’s a big one to be sure, it’s not as big as the most dangerous time-killer and success vampire of them all: Busy-ness without constructive use of the right skills and time
When you first get into network marketing, your mind begins to race with excitement about what it means to “be in business” for yourself.
When your mind wanders like this, ideas start popping into your head about everything a small business startup needs. Maybe letterhead, a phone line, a separate mobile phone, a roladex or spreadsheet to organize your contacts, binders, business cards, flyers, etc. and etc.
Other time-wasters I’ve seen people in the industry do are things like investing in a new car to look good (with high payments to go with it), buying new clothes, etc. all to try to impress others into joining their opportunity.
By far, the biggest one of these “busy-ness time wasters” is spending hours, days and even months watching all of the training videos and CDs you can get your hands on and attending training meetings in the hope that you’ll finally “get it” and understand the secret to making MLM work correctly.
I’ve attended a lot of meetings where I look around the room and realize that the majority of people attending those meetings fall into the latter group.
They keep thinking they’re on the verge of learning the one thing they need, the “secret” they have to have to finally blow the roof off it and be the company leader.
I know how much of a time waster all of those things can be.
I know because I was the Terrible Networker. Those things sapped my time so badly in my first few years in the industry that I reached the point of burnout entirely too early.
And rightfully so.
What do you need to do instead? Get yourself an online presence – a good blog presence, a good online “home” that others can always find you and know,like and trust you.
In the days before the internet, I would always coach people on my team to just get good at making new friends and meeting their friends.
“This same philosophy tends to hold true in the online world. It can work much faster for you, too.”
Spend your time in the beginning building an online presence with a good blog. Create good videos to go with those blog posts and pages. Then watch, because within a few months, you’ll start getting people following you, subscribing to your information and free give-aways, and really just becoming members of your personal “tribe.”
I’m going to give you this heads-up before you even get started: You will wonder in the beginning of building your online presence if you’re really wasting your time. Don’t. Just keep working and adding good content.
The real time-wasters are the things I mentioned above.
When you first get started building your blog presence, you will think it’s futility. You will want to continue doing those busy-ness things incessantly.
It’s all a lie!
By spending your time building your online presence, you’re building something that will have evergreen value. Once you put it up online, it will always be there for as long as you have the hosting account or as long as the website and server it’s located on are online.
This not only adds value to your blog website with the search engines – Google, Bing, Yahoo – it adds credibility to you for those looking for the answer and content you provide.
So don’t give up (especially in the beginning). Don’t think you’re wasting your time.
Just keep going.
But keep going doing the RIGHT things and not the time-wasters.
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You can master network marketing with action…and ONLY with action!
And before I get off on the wrong foot, I’m not saying jump into MLM all “willy-nilly” thinking it will work
Clint is a consultant, blogger and online marketer that lives in Texas with his family.