How do you use an MLM blog to get massive sales?
It’s simple. You create good content (online videos, livestreams, blog posts or articles) to attract your ideal customers to you.
If you use content marketing via a blog or online website, you’ll be constantly looking and ever on the lookout for problems that your potential customers have…and creating good content about it with the intent of helping them out.
You’ll be looking for ways you can help them with those problems using your online content.
“I’ve used content marketing on this site and others for years to help network marketers learn how to succeed the right way by starting more comfortable “normal” conversations offline and by creating good content online to prospect and recruit more people.”
The result of them taking my advice is they get massively more leads and become top earners in their companies.
I don’t say that to brag. I’m saying that to make a subtle (but not-so-subtle) point…Get good at prospecting offline, but REALLY get good at creating your presence online.
The “secret” to getting more leads and sales and growing your MLM organization using a blog is to lead by providing more free value about what they’re searching for.
Then offer courses and coaching for those that want to get more and dive deeper with you or work more with you one-on-one.
You’ve probably already figured it out: This “secret” isn’t really a secret.
It does take some work on your part, though. As the Publisher of Success Magazine Darren Hardy is so well-known for saying,”You can’t just sit on your couch all day everyday and imagine checks coming in the mail without actually taking the necessary action. Because they’ll eventually come and take your couch away.”
If you’re creating good content that…
…you’ll be developing their trust online and helping them where they need it the most.
And in the online world, Trust Is Currency!
So, you’ve decided to use an MLM blog to get massive sales in your company or opportunity. Now what?
My biggest recommendation, especially to those that I’ve personally coached over the years, is first determine what questions, pains and struggles your potential customers are having.
Step back and look at it from what’s called “the 30,000 ft. View”
Do a little research.
This may require asking people personally, or putting surveys online, or sending out a questionnaire to an existing mailing list, or any other method you can find to get honest feedback from them.
I’d suggest you search for your company/industry niche online followed by the word “forums” – Look for forums around your niche topic and see what people are asking for help on.
What is their greatest need?
For example: For weight loss, use “weight loss forums” – For energy, try something like “energy health forums”
Once you have a good idea for what their true pain points are, you’re ready to get started with your MLM blog online.
Ok, so you’ve determined what your ideal customer really wants. Now you need to get your WordPress website set up, pick an MLM blog theme and get started on your blog.
A multi level marketing blog or website works best when you make it all about what your company’s main product or service solves.
What do I mean by that?
Step back and look at your company’s main product or service and think about what the ideal market for that really is.
Ask yourself these questions:
Once you have a list of answers for those questions, you can start creating good content on your MLM blog that helps them with those answers and speaks directly to their pains and struggles.
Keep in mind that you will never have to directly mention your company’s product or service, or violate any rules you as an independent distributor have to follow – your website/blog is about the TOPIC…not the product.
Show them the product or service once they contact you and ask for the solution.
Also remember that helping your new people set up their online blog and website exactly the same way you did will not only duplicate the process for you to build your organization fast, it will skyrocket their success, too!
I grew up on the Texas Gulf Coast, and we would always take a short drive down to Port Aransas to either go surfing (even though the waves were rarely big enough), go fishing, or just relax on the beach.
To get to Port Aransas, you have to drive your car onto ferry boats that run back and forth all day everyday from the mainland to the strip of land that makes up Port Aransas and runs down the coastline.
They have to have these ferry boats to carry vehicles back and forth because the distance isn’t quite long enough to validate building a road with an overpass/bridge across the bay.
“Your online blog and website serve the same purpose as those ferry boats.”
Your ideal customers are stranded on an island of pain and struggle, and they’re trapped there – but they desire to be on the far island (the one where there is no pain and struggle).
Let’s just call it “Paradise Island”
You know what their pains and struggles are (because you’ve researched them and asked about them). Now, your job is to answer those questions, resolve those pains and show them the way out of those struggles.
Essentially your MLM blog is the ferry boat that gets them to Paradise Island (where they desire more than anything to be right now).
This concept is the underlying “secret” to most marketing in a nutshell.
Show them the way to freedom, happiness and the solutions they seek. And they will forever be thankful to you for that.
It’s super simple to get started! So what are you waiting for?
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Clint is a consultant, blogger and online marketer that lives in Texas with his family.