Warm market MLM never worked for me, and here’s why…
We’re told to use our warm market in MLM when we first get started, but I’m here to confirm for you that this isn’t the best way to start and succeed in network marketing for every person that signs up.
If fact, your “warm market” can be the COLDEST market you will ever try to approach with any opportunity.
The “warm market shoot-down” is responsible for over one third of the 95%-97% of people in the MLM industry eventually quitting.
When I was first introduced to MLM or network marketing years ago, I was almost out of college and about to embark on starting my own life.
My junior year of college was when I was introduced to network marketing by an aunt and uncle that always seemed to be open-minded people. They were willing to try new opportunities to see what may become of them.
Now, even though they themselves didn’t really know (at that time) how to train me to actually talk to people. And this was in the days prior to the internet. They were always positive and upbeat, and they would refer me to their upline sponsor for any help I ever asked for, but guess what his biggest suggestion of advice was…
So I already know what you’re thinking…
Yes…After finally sitting down with our mutual upline sponsor and meeting with him, the very first thing he suggested we do is…
“Make a list of everyone you know and start talking to them about the business”
Let me first say that this warm market philosophy does have its own merits. There are some valid reasons for approaching people we know. And there are some reasons doing that became an accepted “norm” in the MLM industry over the years.
But I personally will never be one of those that tells you the warm market approach “has to be done” to succeed in this industry, nor will I require it (or even suggest it).
You don’t have to approach your warm market.
“My warm market didn’t care to give me 5 minutes of their time. They wouldn’t even LOOK a what I was doing.”
What I DO want to do here is provide you a little history behind the reasons the warm market approach still exists and is suggested by sponsors even today (even though they may not know themselves).
I also want to show you how approaching the people you know can benefit you, should you choose to try it.
In the days prior to the all-powerful internet (pay no attention to the network marketer behind the curtain), MLM had to be done offline and in person…all of it.
If you wanted to succeed, you had to learn how to approach people and get into conversations with them.
The warm market was originally the best way to get someone that might be shy or introverted to expand their comfort zone and talk about an opportunity by first talking to the people they know personally.
This immediately points to the 3 biggest reasons you may choose to approach your warm market:
Having said all of that, don’t feel bad if you don’t feel comfortable approaching your personal list of people – It’s Not Required To Succeed!
People are fickle…We know that.
When I originally got into the business, I wasn’t looking for it.
Truth be told, I was burned out. But I looked anyway. I didn’t want to sell anything, I didn’t want to load up my garage with stuff. You know the routine.
What sold me was the trust I had for my own aunt and uncle. And I want you to keep that trust in mind – the trust people who already know you have for you.
“Trust is a serious form of currency – it really is in the online world.”
The 3 reasons I provided above would be why you may choose to use warm market prospecting with any business opportunity.
But, as I’ve told everyone that’s ever signed up in my organization when they first get started: Don’t rely solely on it, and don’t expect it to lead to your success.
“If you find a few people you know that really get excited and want to do this, more power to you.”
I always caution (and I want to caution you) to expect the rejection ahead of time and view the entire process as “practice”
Simply put: People deep down don’t really want you to succeed at taking a different life path, because they’ll lose face and look like they don’t know what they’re doing when their life is compared to yours…and THAT’s the motivation behind the rejection you will normally get when approaching your warm market list.
So proceed with some educated, intelligent caution.
What If I Choose Not to Use Warm Market MLM?
If you choose to go with a strictly cold-market or online approach to prospecting for your opportunity, THAT’S OK!
No one, including your own sponsor, should give up on you or reprimand you for choosing NOT to do so.
I see far too many sponsors quit their new reps or stop helping them as soon as they choose not to approach their list of people they know.
It shouldn’t be this way!
If you learn the correct skills to approaching people, starting conversations that never get awkward, and having them ask you for more information, you may choose to slowly and eventually approach your warm market as you build success in your business with your cold market.
Warm market MLM is simply a tool that you can choose to use to learn HOW this business works. If you find a few reps in the process that know and want to join you, Fantastic!
If not, I promise you, you can and WILL find success without ever saying 1 word about it to them (if you don’t want to).
It’s entirely up to YOU.
Continuing this series, I wanted to delve into the #2 top mistake that will immediately make you a terrible networker…
Mistake #2: Talking to your warm market BEFORE you’re prepared and
Clint is a consultant, blogger and online marketer that lives in Texas with his family.